Headlines on sex, drugs, sports and divorce always attract eyeballs. In fact, the entire tabloid industry has been built on the public’s hunger for scandal and schadenfreude.
TMZ is no exception. Through the years, it has become the go-to source for celebrity gossip, salacious affairs and public meltdowns.
So what to make of TMZ’s decision to recently launch a Washington bureau – TMZ DC – to cover the Beltway’s feuds, scandals and power struggles?
While some congressional staffers have been apprehensive about this new venture, I’m excited to see how it plays out. I’ve studied and written about how aspects of TMZ’s business model and audience engagement tactics can be replicated by local media to serve the public good.
Now that the outlet is setting its sights on the nation’s political actors, there will be an opportunity to see whether its controversial methods translate into holding those in power to account.
You are now entering the ‘thirty mile zone’
Celebrity journalism had been around since the creation of 18th-century scandal sheets, which published gossip about European aristocrats, royals and political elites. In the 19th century, the penny press emerged in the U.S. – cheap newspapers that competed for the public’s attention by running articles detailing crimes, scandals and lurid accounts of city life. Newspaper publishers William Randolph Hearst and Joseph Pulitzer supercharged this approach through what became known as “yellow journalism,” a sensational, emotionally charged style of reporting that flourished in the late 1800s.
TMZ repackaged this model for the digital age.
After a three-year stint as host of the syndicated TV show “Celebrity Justice,” Harvey Levin founded TMZ in 2005 with backing from Warner Bros. The name is a nod to Hollywood’s “thirty mile zone” – the roughly 30-mile radius around Hollywood that the entertainment industry uses to determine whether film and TV productions are considered “local” shoots or “on location.”
Ann Johansson/Corbis via Getty Images
From the start, TMZ has come under fire for its aggressive reporting tactics and its prioritization of speed over sensitivities.
Many of its posts hypersexualize women. Its articles often lack bylines, which allows it to promote its brand over the work of its reporters. The outlet has also allegedly cultivated a network of paid informants, which violates journalistic ethical norms. And it treats any and all celebrities as fodder for clicks, no matter how humiliating or intrusive the story.
TMZ has covered celebrity deaths in ways that most mainstream media outlets wouldn’t consider. It posted Michael Jackson’s autopsy report in an accessible PDF file. It published an article about Kobe Bryant’s death in 2020 before authorities had widely confirmed the news. And after One Direction member Liam Payne fell to his death in 2024, TMZ published a cropped photo of the corpse with identifying features. The ensuing outrage compelled the outlet to remove the images.
TMZ takes its talents to DC
TMZ’s content and approach were shaped by the web’s demand for speed, visuals and clicks.
However, while yellow journalism often resulted in articles that were exaggerated or misleading, TMZ usually takes pains to be rigorous and accurate in its reporting. The outlet’s journalists have become experts at records-based reporting, which involves scouring publicly available information or filing public records requests to build stories via court filings, property and tax records, police reports, financial disclosures, corporate filings or government databases.
TMZ’s attention to the dockets in Los Angeles-area courthouses has long given the outlet an edge in being the first to report on divorces – from those of Angelina Jolie and Brad Pitt and Britney Spears and Sam Asghari to, more recently, Nicole Kidman and Keith Urban’s split.
But more importantly, this type of document-based, investigative reporting is just the sort of approach that I think is needed to produce more public interest journalism. The focus simply needs to move from face-lifts and custody battles to lobbyists and insider trading.
Media scholar Patrick Ferrucci and I have explored how TMZ engages and holds its audience through a mix of original multimedia content, document-based reporting, sports-themed coverage and sensational headlines.
Yes, the outlet primarily focused on celebrities. But we wondered why traditional news organizations weren’t taking a page from TMZ’s book and covering elected officials like the paparazzi covered celebrities.
A reality show worth covering
This isn’t TMZ’s first attempt at covering national politics.
In 2007, there was a proposal for a Washington branch. However, its parent company, Time Warner, nixed the venture, deeming it too risky to mess with the bureaucrats that regulate its empire.
But with spectacle, personality clashes and corruption increasingly defining American politics – not to mention a former reality TV show host serving as president – it was only a matter of time before TMZ would have a second go at it. Plus, as TMZ DC Co-Managing Editor Charlie Cotton told Politico, the public deserves to know as much about public officials as they know about “The Real Housewives.”
TMZ already had a history of covering politics and bad actors. During the 2008 financial crisis, the outlet was able to channel its mean-girl energy into populist rage: After Congress approved US$700 billion to bail out banks, the outlet circulated images of bank employees partying with their bonus money.
In March 2026, before launching its Washington bureau, TMZ did something similar: It asked its audience to find photographs of members of Congress on vacation during a partial government shutdown that was forcing TSA employees to work without pay.
The call-out soon bore fruit. The outlet posted images of Sen. Lindsey Graham at Disney World that went viral, subjecting the South Carolina Republican to a news cycle’s worth of ridicule.
TMZ’s descent on Washington has also coincided with the rise of news influencers: social media users with hundreds of thousands – sometimes millions – of followers who post regularly about news and politics. They include V Spehar, Aaron Parnas and Heather Cox Richardson.
Quick to post and churn out content, their segments often go viral. In a nod to their digital clout, the Trump White House has even held influencer briefings.
TMZ’s reporters share similarities with these influencers. They don’t necessarily have a traditional journalism background, nor do they strictly adhere to journalistic values. Ethics can be cast aside for clout or virality. Both understand the power of bite-sized content, with TMZ pioneering the short-form blog post to break news, and influencers using their own authentic voice to gain audience trust.
Now, TMZ is pulling from the best practices of these influencers: Its staff will increasingly post short videos of themselves on social media breaking down stories.
Talking directly to the camera via vertical video feels more like personal interaction instead of a stagnated and removed broadcast. This can be a key driver of audience engagement and trust.
Though it hasn’t been a paragon of ethics, TMZ has largely earned the trust of the public and – perhaps begrudgingly – of legacy media.
Time will tell if TMZ DC can become a watchdog in today’s fractured media environment. But with today’s political ecosystem now driven as much by virality as policy, I think TMZ is well positioned to go hard after the hypocrisy, backroom deals and scandals of the nation’s elected officials.
